Building Relationships That Matter

May 16, 2025
Gasaway Investment Advisors, a financial advisory firm in Kalamazoo, Michigan, is celebrating its 35th anniversary this year. Since its founding in 1990, Gasaway Investment Advisors has been dedicated to providing personalized, comprehensive financial advice to individuals, families, and businesses across the region. With a focus on building long-lasting relationships and offering solutions, the firm has developed an approach centered on collaboration and responsiveness to client needs. 

For over three decades, Gasaway Investment Advisors has been dedicated to guiding clients through the complexities of financial planning, providing support in investment management, retirement strategies, and estate planning. Through its Alliance Retirement Plan Solutions division, the organization provides businesses with comprehensive 401(k) plan services, delivering a range of solutions to meet diverse needs. The firm’s philosophy has always been client-centered, taking the time to understand the unique goals and needs of each individual or business it serves. 

"35 years ago, we set out with a mission to help people secure their financial futures. Today, we celebrate not only our achievements but the trust our clients have placed in us. We are proud of our past, and as we look ahead, we are committed to embracing new opportunities, driving innovation, and making a lasting impact for generations to come." said Jim Gasaway, President of Gasaway Investment Advisors. 

Since its inception, Gasaway Investment Advisors has grown from a small office in Portage, to new offices located in Kalamazoo and Zeeland, helping clients and businesses with their financial planning needs and preparation for retirement. The firm strives to stand out in the competitive financial services industry through its professionalism and personalized attention. 

In addition to its growth and client success, Gasaway Investment Advisors has been deeply committed to giving back to the Kalamazoo community. Through local philanthropic initiatives, such as volunteering with various activities and hosting free financial literacy programs for the community, the firm continues to make a positive impact on the region it serves. 

"As we celebrate 35 years, we’d like to take a moment to thank every client, partner, business, and team member who has played a role in our story. It’s not just about numbers; it’s about trust, integrity, and the long-lasting relationships we've built over the years" said Caitlin Borton, COO of Gasaway Investment Advisors. 

For more information about Gasaway Investment Advisors or Alliance Retirement Plan Solutions, its services, or upcoming events, please visit www.gasawayinvestments.com or www.alliancerps.com. 



The Gasaway Team


7110 Stadium Drive
Kalamazoo, MI 49009
(269) 324-0080
FAX (269) 324-3834


The views expressed are those of the author as of the date noted, are subject to change based on market and other various conditions. This presentation is not an offer or a solicitation to buy or sell securities. The material discussed is meant to provide general education information only and it is not to be construed as specific investment, tax or legal advice and does not give investment recommendations.

Certain risks exist with any type of investment and should be considered carefully before making any investment decisions. Keep in mind that current and historical facts may not be indicative of future results.

Additional information, including management fees and expenses, is provided on our Form ADV Part 2 available upon request or at the SEC’s Investment Adviser Public Disclosure website, https://adviserinfo.sec.gov/firm/summary/123807.

This material was created for educational and informational purposes only and is not intended as ERISA, tax, legal, or investment advice. If you are seeking investment advice specific to your needs, such advice services must be obtained on your own separate from this educational material. ©401(k) Marketing, LLC. All rights reserved. Proprietary and confidential. Do not copy or distribute outside original intent.

June 30, 2025
Financial planning is more than just a buzzword; it’s a vital part of building a stable, successful, and stress-free financial life. Whether you're fresh out of college or preparing for retirement, understanding and applying financial planning can help you achieve your goals, protect your future, and gain peace of mind. What Is Financial Planning? Financial planning is the process of evaluating your current financial situation, setting realistic goals, and creating a strategy to achieve them. It involves managing income, expenses, savings, investments, insurance, taxes, and retirement planning. With proper financial planning, you can gain control over your finances rather than letting money dictate your decisions. Financial Planning Provides Clarity and Direction One of the core benefits of financial planning is clarity. Without a plan, it’s easy to drift away from your goals. Things like living paycheck to paycheck, missing opportunities to save and invest, or falling short of long-term goals can all be a symptom of not having a financial plan. Financial planning gives you direction. Whether you're planning to buy a house, start a business, save for your children’s education, or start a budget, it provides a structured path to reach those milestones. Financial Planning Protects You from the Unexpected Life is full of surprises, and not all of them are good. Financial planning can prepare you for emergencies like job loss, medical expenses, or urgent repairs. An emergency fund is a key component of any sound financial planning strategy. This can keep those long-term goals within reach while short-term turbulence bumps life around. Reduce Stress Through Financial Planning Money is one of the most common sources of stress in modern life. Worrying about bills, debt, or the future can impact your mental and emotional well-being. Financial planning reduces that stress by helping you understand where your money goes, how much you need to save, and what steps to take next. With a clear plan in place, you’ll feel more confident and in control. Grow Your Wealth with Smart Financial Planning Financial planning isn’t just about budgeting; it’s about building wealth. Through strategic investing, managing risk, and leveraging tax-advantaged accounts, financial planning helps your money grow over time. The earlier you start, the more powerful the results are, thanks to the benefit of compound interest. Retirement Is Easier with Financial Planning Planning for retirement is one of the most important aspects of financial planning. Without a plan, many people find themselves working longer than expected or facing a lower quality of life in retirement. Financial planning helps measure if you’re saving enough, investing wisely, and preparing for a secure, comfortable future. Financial Planning Helps You Leave a Legacy Good financial planning isn’t just about your lifetime, but it’s also about what you leave behind. Whether it's providing for your family or supporting a cause you care about, estate planning is an important part of financial planning. It dictates that your assets are distributed according to your wishes and in the most tax-efficient way. Start Financial Planning Today It’s never too early or too late to start financial planning. Whether you're just getting started or refining your long-term strategy, financial planning gives you the tools and confidence to make informed decisions. With consistent effort and guidance when needed, financial planning can transform your financial future.
June 19, 2025
Money and mental health are more connected than many people realize. According to the American Psychological Association, nearly 3 in 4 adults (72%) say finances are a significant source of stress1. Whether you're dealing with debt, uncertain income, or just trying to make the right long-term decisions, money-related anxiety can take a serious toll. The Emotional Cost of Financial Stress Financial stress doesn’t just impact your wallet, it affects your sleep, relationships, and even your physical health. Worrying about money can trigger chronic stress, which may lead to anxiety, depression, or burnout. It’s not uncommon to feel shame about past financial decisions or guilt about spending. Everyone starts somewhere. The important thing is getting started. The pressure to “have it all together” financially can create a sense of failure or inadequacy, especially in a world where success is often tied to material wealth. This pressure isn’t limited to people struggling with money. High earners often experience anxiety about maintaining their lifestyle or making proper investment choices. How Mental Health Influences Financial Behavior Just as money can impact your mental wellbeing, your mental state also affects how you manage money. Emotional spending, avoiding bills, or making impulsive financial decisions are common when stress levels are high. Feeling anxious or overwhelmed can make it easier to delay facing your finances or financial problems, which can only make the problem worse. Finding the Balance: Practical Tips The good news is there are ways to reduce both financial stress and the emotional toll that can come with it. Here are a few ways to get the ball rolling: Start small - You don’t have to overhaul your finances overnight. Begin by reviewing one account, organizing a budget, or automating a small monthly transfer to savings. Set guilt-free goals - A healthy budget includes room for joy. Whether that’s travel, dining out, or hobbies. Financial discipline doesn’t have to mean deprivation. Schedule money “check-ins” - Treat your finances like your health. Check in regularly, even when nothing seems urgent. Use mindfulness techniques - Taking breaths before making a big financial decision can prevent reactive spending or fear-based avoidance. Ask for help . A financial advisor can help, but if emotions are consistently getting in the way, working with a financial therapist may also be beneficial. You’re Not Alone There’s no shame in feeling stressed about money. Life gets complicated, and financial planning is more than just numbers. It’s about building confidence, reducing anxiety, and creating a path towards peace of mind.  If your finances are weighing heavily on you, you don’t have to handle it alone. Whether you need help organizing a plan or want someone to walk through the process with you, reaching out is a powerful first step.
June 17, 2025
Market Indices Performance 
June 13, 2025
What Is a Financial Advisor? A Beginner’s Guide Managing personal finances can often feel complex and overwhelming particularly for those just beginning their financial journey. From building an emergency fund to planning for long-term goals like homeownership or retirement, the number of financial decisions can quickly add up. This is where the guidance of a financial advisor can make a significant difference. But what exactly does a financial advisor do, and how can they support your financial well-being? What Is a Financial Advisor? A financial advisor is a trained professional who helps individuals effectively manage their money and improve their financial literacy. By empowering clients with knowledge and strategic guidance, financial advisors help build confidence in achieving both short- and long-term financial goals. Think of a financial advisor as a trusted guide who offers expert advice on saving, investing, budgeting, and planning for major life milestones such as retirement, purchasing a home, or funding education. What sets financial advisors apart is their ability to offer personalized strategies. They take a comprehensive look at your individual financial situation including income, expenses, debts, assets, and goals, and craft a tailored plan that aligns with your needs and aspirations. Their aim is to help you maximize your financial potential while avoiding costly missteps. Different Types of Financial Advisors It's important to recognize that not all financial advisors operate the same way. One key distinction lies in how they are compensated. Fee-only advisors charge clients directly for their services either through hourly rates, flat fees, or a percentage of assets under management. Others may earn commissions by selling financial products, such as insurance or investment funds. Understanding how your advisor is paid is crucial, as it helps you identify potential conflicts of interest and ensures their recommendations align with your best interests. You may also come across professionals with the Certified Financial Planner (CFP®) designation. CFPs have completed rigorous education, examination, and experience requirements. They adhere to a fiduciary standard, meaning they are legally obligated to act in your best interest. This can be a big point of differentiation between advisors. In today’s technology-driven world, robo-advisors have emerged as a lower-cost, automated alternative to traditional financial advice. These platforms use algorithms to provide investment management advice and basic financial planning. While convenient and accessible, robo-advisors typically lack the personalized insights and nuanced guidance that a human advisor can offer, especially when navigating complex financial situations. It is a good idea to check with a financial professional when receiving advise from a robo-advisor. Why Would You Need a Financial Advisor? If you're new to managing your finances or feel uncertain about making investment decisions, partnering with a financial advisor can provide clarity, structure, and peace of mind. Here are several key reasons to consider working with a financial professional: Navigating Life Transitions: Major life events, such as getting married, starting a family, buying a home, or preparing for retirement often require new financial strategies. A financial advisor can help you adjust your plan to align with your changing circumstances. Managing Complex Financial Situations: If you have multiple income streams, investment accounts, or outstanding debts, an advisor can help organize and optimize your financial picture for greater efficiency and long-term success. Saving Time and Reducing Complexity: Financial topics like investing, tax planning, and retirement savings can be overwhelming and time-consuming to navigate alone. A financial advisor brings a professional aspect that can save you valuable time and help you make informed decisions. Avoiding Costly Mistakes: Poor financial choices can have long-lasting consequences. Advisors help you avoid common pitfalls and design a strategy that supports sustainable wealth building while managing risk. How to Choose the Right Financial Advisor If you're considering working with a financial advisor, keep these tips in mind: Ask About Services: Understand what areas they specialize in, such as investing, retirement, or tax planning. Check Credentials: Look for designations like a CFP® to ensure they meet professional standards. Know the Fees: Clarify how they’re paid and ask about any hidden costs. Read Reviews or Get Referrals: Trusted recommendations can help you find a reputable advisor. Evaluate Communication: Choose someone who listens well and explains things clearly. Final Thoughts A financial advisor can be a valuable ally in helping you navigate your financial journey, particularly if you're just starting out or facing important financial decisions. By understanding the role, or roles, they play and how their services align with your needs, you can be better equipped to determine if partnering with an advisor is the right move for achieving your goals. Disclosure: Content is for educational purposes only and should not be construed as a solicitation or offer to sell securities or provide investment, tax, or legal advice. Past performance is not indicative of future results. Investing involves risk, including the potential loss of principal. Always consult with a qualified financial advisor before making any investment decisions. Additional information, including management fees and expenses, is provided on our Form ADV Part 2 available upon request or at the SEC’s Investment Advisor Public Disclosure Site https://adviserinfo.sec.gov/firm/summary/123807.
June 5, 2025
TAKE ADVANTAGE OF STOCK MARKET UPS AND DOWNS WITH DOLLAR COST AVERAG  ING
June 5, 2025
Most people have a retirement date in mind. You’ve had a long career filled with challenges and rewards. And now, the dream of having more time to do whatever is about to come true. Before you send your last email or attend that last meeting, it’s wise to have a solid plan in place to pay the bills when your paycheck stops. What you want to build is a complete retirement income plan. This plan will show you where you’ll be spending your money in retirement. You’ll also learn about available financial resources to help build your new retirement paycheck.Most people have a retirement date in mind. The 4 Parts of a Retirement Income Plan Crafting a tailored retirement income plan is key to a successful retirement journey. Taking the time to consider expenses, savings and income before stepping into retirement will help ensure there's an ample balance for a comfortable life. PERSONAL ACCOUNTS RELIABLE INCOME FLEXIBLE EXPENSES ESSENTIAL EXPENSES Identify all your non-negotiable, essential expenses These are the bills and expenses you must continue to pay long after you’ve stopped working. These expenses can’t be deferred or delayed regardless of the ups and downs of the market. You know the obvious must-have expenses such as food, shelter, health care, utilities and income taxes. But many essential expenses are missed: technology, property taxes, and homeowners or renter’s insurance. In addition, some expenses for enjoying retirement living will be essential expenses. — For some, it will be a club membership. — Others consider travel to see the grandchildren essential. — For those who are retiring to pursue hobbies, start-up costs may be a factor to consider.  It’s up to you to define your essential expenses. The closer you are to retiring, the more accurate your list and estimated costs should be.
May 23, 2025
This easy-to-use checklist can help you take charge of your money
May 23, 2025
Turbulent times can bring turbulent markets. Many factors cause chaotic swings in the investing world including housing, political elections, and international instability. Despite the financial queasiness this can have, experts consistently have one piece of advice for investors: stay calm and stay the course. Maintaining a long-term investment strategy can help weather the storm of a volatile stock market, whereas reacting irrationally or panicking is the last thing investors should do. History tends to repeat There are a few ways to keep nerves at bay amidst a sea of daunting headlines. First, a historical review shows that market fluctuations are normal. This should serve as a comforting reminder during unstable conditions. According to Fidelity, “...while market downturns may be unsettling, history shows stocks have recovered and delivered long-term gains.” 1 While no one can predict the stock market with absolute certainty, the significant crashes of the last century all saw periods of recovery. For example, after the 2008 market crash, the recovery began almost immediately and achieved an eventual increase of 178% in 5-year returns. 2 These past events reinforce the importance of focusing on long-term financial strategies and goals, not short-term fluctuations. The markets will have bull and bear runs which need time to play out without trying to anticipate short-term trends. However, past performance is no guarantee of future results. Don’t try to catch a falling knife Another potential mistake that investors can make is to stop saving during a market downturn. A popular way to continue savings momentum when nerves are being tested is dollar-cost averaging , or in other words, investing a fixed amount on a regular schedule (e.g., per pay period) that generally results in buying more shares when prices are low and less shares when they are high. Dollar-cost averaging is a stabilizing approach. It can take away some of the fear of timing risk and become less of a system shock than lump sum investing. However, this strategy does not ensure a profit and does not protect against loss in declining markets. You need lemons to make lemonade Downturns are a perfect time to consult with a financial professional or investment advisor to review different strategies and also rebalance your portfolio. It might be time to look at investments 1 Fidelity Viewpoints. “6 Tips to Navigate Volatile Markets.” Fidelity. 6 March 2025. 2 Fidelity Viewpoints. “6 Tips to Navigate Volatile Markets.” Fidelity. 6 March 2025. that have lost value, which can potentially help manage risk exposure and provide an opportunity to reposition the portfolio for recovery. Another possibility is to consider a Roth conversion. If your plan allows for a Roth conversion - moving money from pretax dollars to Roth dollars - then a downturn could help. A conversion in a downturn might result in a lower tax bill for the same number of shares sold, and then the individual can experience the benefits of a Roth account, allowing qualified distributions of future growth to be tax free.3 Market downturns are a part of any investing lifecycle so it’s best to keep a steady hand, consult with your advisor and consider all options so you can weather through this market cycle - and the next one. Information provided herein is not, and should not be regarded as, investment advice or as a recommendation. Investing involves risk, including potential loss of principal. ________________________________________ The Gasaway Team Gasaway Investment Advisors 7110 Stadium Dr., Kalamazoo, MI, 49009 Email: info@gasawayinvestments.com Phone: (269) 324-0080 Website: www.gasawayinvestments.com This information is provided as a general guide to educate plan sponsors. It is not intended as authoritative guidance or tax/legal advice. Each plan has unique requirements, and you should consult your attorney or tax advisor for guidance on your specific situation. ©401(k) Marketing, LLC. All rights reserved. Proprietary and confidential. Do not copy or distribute without permission. ________________________________________ Content is for educational purposes only and should not be construed as a solicitation or offer to sell securities or provide investment, tax, or legal advice. Past performance is not indicative of future results. Investing involves risk, including the potential loss of principal. Always consult with a qualified financial advisor before making any investment decisions. Additional information, including management fees and expenses, is provided on our Form ADV Part 2 available upon request or at the SEC’s Investment Advisor Public Disclosure Site https://adviserinfo.sec.gov/firm/summary/123807 . 3 Fidelity Viewpoints. “6 Tips to Navigate Volatile Markets.” Fidelity. 6 March 2025.
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