Building Relationships That Matter
May 16, 2025
Gasaway Investment Advisors, a financial advisory firm in Kalamazoo, Michigan, is celebrating its 35th anniversary this year. Since its founding in 1990, Gasaway Investment Advisors has been dedicated to providing personalized, comprehensive financial advice to individuals, families, and businesses across the region. With a focus on building long-lasting relationships and offering solutions, the firm has developed an approach centered on collaboration and responsiveness to client needs.
For over three decades, Gasaway Investment Advisors has been dedicated to guiding clients through the complexities of financial planning, providing support in investment management, retirement strategies, and estate planning. Through its Alliance Retirement Plan Solutions division, the organization provides businesses with comprehensive 401(k) plan services, delivering a range of solutions to meet diverse needs. The firm’s philosophy has always been client-centered, taking the time to understand the unique goals and needs of each individual or business it serves.
"35 years ago, we set out with a mission to help people secure their financial futures. Today, we celebrate not only our achievements but the trust our clients have placed in us. We are proud of our past, and as we look ahead, we are committed to embracing new opportunities, driving innovation, and making a lasting impact for generations to come." said Jim Gasaway, President of Gasaway Investment Advisors.
Since its inception, Gasaway Investment Advisors has grown from a small office in Portage, to new offices located in Kalamazoo and Zeeland, helping clients and businesses with their financial planning needs and preparation for retirement. The firm strives to stand out in the competitive financial services industry through its professionalism and personalized attention.
In addition to its growth and client success, Gasaway Investment Advisors has been deeply committed to giving back to the Kalamazoo community. Through local philanthropic initiatives, such as volunteering with various activities and hosting free financial literacy programs for the community, the firm continues to make a positive impact on the region it serves.
"As we celebrate 35 years, we’d like to take a moment to thank every client, partner, business, and team member who has played a role in our story. It’s not just about numbers; it’s about trust, integrity, and the long-lasting relationships we've built over the years" said Caitlin Borton, COO of Gasaway Investment Advisors.
For more information about Gasaway Investment Advisors or Alliance Retirement Plan Solutions, its services, or upcoming events, please visit www.gasawayinvestments.com or www.alliancerps.com.
The Gasaway Team
7110 Stadium Drive
Kalamazoo, MI 49009
(269) 324-0080
FAX (269) 324-3834
The views expressed are those of the author as of the date noted, are subject to change based on market and other various conditions. This presentation is not an offer or a solicitation to buy or sell securities. The material discussed is meant to provide general education information only and it is not to be construed as specific investment, tax or legal advice and does not give investment recommendations.
Certain risks exist with any type of investment and should be considered carefully before making any investment decisions. Keep in mind that current and historical facts may not be indicative of future results.
Additional information, including management fees and expenses, is provided on our Form ADV Part 2 available upon request or at the SEC’s Investment Adviser Public Disclosure website, https://adviserinfo.sec.gov/firm/summary/123807.
This material was created for educational and informational purposes only and is not intended as ERISA, tax, legal, or investment advice. If you are seeking investment advice specific to your needs, such advice services must be obtained on your own separate from this educational material. ©401(k) Marketing, LLC. All rights reserved. Proprietary and confidential. Do not copy or distribute outside original intent.
Whether you are just starting your career or are well-established, determining the "right" amount to save depends on personal factors and your unique financial goals.
Today, investors face a variety of chaotic swings driven by shifting interest rates, geopolitical conflicts, and global economic transitions.
February Recap The S&P 500 fell -0.8% in February , its first negative month in ten. International equities continued to perform well, while concerns around AI spending and its potential disruption to the software industry led technology stocks lower. 1 The benchmark 10yr Treasury yield dropped from over 4.2% to below 4%, leading to a 1.6% gain for the US Aggregate Bond Index. 2 Inflation , measured by the Consumer Price Index (CPI), rose 2.4% year-over-year ; April will mark five years above the Federal Reserve’s 2% target (figure 1). The economy lost -92k jobs and the unemployment rate ticked up to 4.4% , further negative news for a labor market that has been weakening since 2022 (figure 1). 3 S&P 500 earnings grew 14% in Q4 2025, the fifth straight quarter of double-digit growth. 4 The Supreme Court ruled against President Trump’s tariffs implemented under the International Emergency Economic Powers Act (IEEPA). However, the administration instituted a new blanket tariff under Section 122 of the Trade Act of 1974, which will last 150 days. As a result, the average global tariff rate dropped slightly. 5
A financial spring reset is not about following trends or making sudden changes. It involves stepping back, reviewing fundamentals, and considering thoughtful adjustments that align with long-term financial wellness.
Just like spring cleaning at home, reviewing money habits can provide clarity, focus, and a renewed sense of direction.
The S&P 500 rose 1.5% in January, starting 2026 with its ninth straight positive month.
Major life events often arise faster than expected. Starting a career, buying your first home, getting married, launching a business, or growing a family all bring new financial responsibilities.
A solid estate plan typically includes a will, beneficiary designations, and powers of attorney. Together, these help guide how assets are distributed and who can make decisions if you’re unable to do so yourself.
The S&P 500 rose 0.1% in December, capping 2025 with its eighth straight positive month.
Life goals change over time. Careers grow, families evolve, businesses expand, and priorities shift. For individuals and business owners, financial planning can help bring structure and clarity to these changes. Financial planning isn’t about predicting the future. It’s about making informed decisions today that support what matters most to you tomorrow. Start With Your Life Goals, Not Just the Numbers A strong financial plan starts with understanding your goals. These may include: Supporting your family’s lifestyle and future needs Preparing for a comfortable retirement Growing or protecting a business Planning for major life transitions Creating a legacy through thoughtful estate planning Whether you’re focused on personal financial planning or financial planning for businesses in Kalamazoo, MI, aligning your money decisions with life goals could provide clarity, direction and purpose. Many individuals and business owners choose to work with a financial planner or financial advisor in Kalamazoo, MI to help organize goals into a realistic, actionable financial plan that balances today’s priorities with tomorrow’s ambitions. Building a Financial Plan That Adapts With You Life doesn’t stand still, and neither should your financial planning. A well-designed financial plan is meant to evolve as your circumstances, priorities and goals change. Key areas to review regularly could include: Income and savings strategies Investment management approaches and investment models Risk management services and financial risk assessment Retirement planning service needs and timelines Regular reviews with a financial planning firm or financial consultant in Kalamazoo, MI can help ensure your plan stays aligned with both short-term priorities and long-term goals. Managing Risk Along the Way Pursuing life goals often comes with some level of risk. Understanding and managing that risk is a central part of effective financial planning. Risk management services may include: Life insurance services in Kalamazoo, MI Disability planning to help protect income Evaluating investment risk within your overall financial strategy Financial planning isn’t about eliminating risk entirely; it’s about balancing risk in a way that fits your comfort level and supports goals. A risk manager or fiduciary services provider can help explain options clearly, so decisions feel practical and manageable. Planning for Retirement With Purpose Retirement planning isn’t just about a date on the calendar, but also about supporting the lifestyle you want. Retirement income planning often ties directly to broader life goals like travel, flexibility, or quality time with family. Considerations may include: Reviewing retirement plans and retirement plan investments Coordinating personal savings with workplace plans Exploring retirement plans for small businesses Business owners may also benefit from working with a 3(38) investment manager in Kalamazoo, MI to support retirement plan oversight and investment decision-making. Estate Planning and Long-Term Considerations As life goals become more complex, estate planning often becomes a priority. Estate planning services help organize and clarify how assets may be managed or distributed in the future. This may involve working with: An estate planner in Kalamazoo, MI Fiduciary services providers Professionals coordinating wealth management services Estate planning isn’t just about wealth, but also clarity, organization, and making sure your intentions are documented. Financial Planning for Business Owners For business owners, personal and professional goals are often closely connected. Financial planning for businesses in Kalamazoo, MI may include: Business plan consulting Commercial financial services Aligning business cash flow with personal financial goals A coordinated approach can help business owners balance growth opportunities with longterm personal planning. Choosing the Right Guidance As financial responsibilities grow, many individuals and business owners turn to professional support to help navigate decisions with confidence. A financial planning firm or investment advisory firm in Kalamazoo, MI may offer services such as: Investment advice and investment management Support from a Financial advisor or financial planner Individual financial planning and wealth management services The emphasis is on education and informed decision-making. It’s not a one-size-fits-all solutions. Bringing It All Together Life goals give your financial journey direction. Financial planning provides the structure to help you reach them. Together, they can help individuals and business owners feel more prepared and confident about what lies ahead. Whether you’re exploring personal financial planning, retirement planning service options, or commercial financial services in Kalamazoo, MI, aligning financial decisions with life goals can support clarity and confidence over time.