Building Relationships That Matter
May 16, 2025
Gasaway Investment Advisors, a financial advisory firm in Kalamazoo, Michigan, is celebrating its 35th anniversary this year. Since its founding in 1990, Gasaway Investment Advisors has been dedicated to providing personalized, comprehensive financial advice to individuals, families, and businesses across the region. With a focus on building long-lasting relationships and offering solutions, the firm has developed an approach centered on collaboration and responsiveness to client needs.
For over three decades, Gasaway Investment Advisors has been dedicated to guiding clients through the complexities of financial planning, providing support in investment management, retirement strategies, and estate planning. Through its Alliance Retirement Plan Solutions division, the organization provides businesses with comprehensive 401(k) plan services, delivering a range of solutions to meet diverse needs. The firm’s philosophy has always been client-centered, taking the time to understand the unique goals and needs of each individual or business it serves.
"35 years ago, we set out with a mission to help people secure their financial futures. Today, we celebrate not only our achievements but the trust our clients have placed in us. We are proud of our past, and as we look ahead, we are committed to embracing new opportunities, driving innovation, and making a lasting impact for generations to come." said Jim Gasaway, President of Gasaway Investment Advisors.
Since its inception, Gasaway Investment Advisors has grown from a small office in Portage, to new offices located in Kalamazoo and Zeeland, helping clients and businesses with their financial planning needs and preparation for retirement. The firm strives to stand out in the competitive financial services industry through its professionalism and personalized attention.
In addition to its growth and client success, Gasaway Investment Advisors has been deeply committed to giving back to the Kalamazoo community. Through local philanthropic initiatives, such as volunteering with various activities and hosting free financial literacy programs for the community, the firm continues to make a positive impact on the region it serves.
"As we celebrate 35 years, we’d like to take a moment to thank every client, partner, business, and team member who has played a role in our story. It’s not just about numbers; it’s about trust, integrity, and the long-lasting relationships we've built over the years" said Caitlin Borton, COO of Gasaway Investment Advisors.
For more information about Gasaway Investment Advisors or Alliance Retirement Plan Solutions, its services, or upcoming events, please visit www.gasawayinvestments.com or www.alliancerps.com.
The Gasaway Team
7110 Stadium Drive
Kalamazoo, MI 49009
(269) 324-0080
FAX (269) 324-3834
The views expressed are those of the author as of the date noted, are subject to change based on market and other various conditions. This presentation is not an offer or a solicitation to buy or sell securities. The material discussed is meant to provide general education information only and it is not to be construed as specific investment, tax or legal advice and does not give investment recommendations.
Certain risks exist with any type of investment and should be considered carefully before making any investment decisions. Keep in mind that current and historical facts may not be indicative of future results.
Additional information, including management fees and expenses, is provided on our Form ADV Part 2 available upon request or at the SEC’s Investment Adviser Public Disclosure website, https://adviserinfo.sec.gov/firm/summary/123807.
This material was created for educational and informational purposes only and is not intended as ERISA, tax, legal, or investment advice. If you are seeking investment advice specific to your needs, such advice services must be obtained on your own separate from this educational material. ©401(k) Marketing, LLC. All rights reserved. Proprietary and confidential. Do not copy or distribute outside original intent.

Most people have a retirement date in mind. You’ve had a long career filled with challenges and rewards. And now, the dream of having more time to do whatever is about to come true. Before you send your last email or attend that last meeting, it’s wise to have a solid plan in place to pay the bills when your paycheck stops. What you want to build is a complete retirement income plan. This plan will show you where you’ll be spending your money in retirement. You’ll also learn about available financial resources to help build your new retirement paycheck.Most people have a retirement date in mind. The 4 Parts of a Retirement Income Plan Crafting a tailored retirement income plan is key to a successful retirement journey. Taking the time to consider expenses, savings and income before stepping into retirement will help ensure there's an ample balance for a comfortable life. PERSONAL ACCOUNTS RELIABLE INCOME FLEXIBLE EXPENSES ESSENTIAL EXPENSES Identify all your non-negotiable, essential expenses These are the bills and expenses you must continue to pay long after you’ve stopped working. These expenses can’t be deferred or delayed regardless of the ups and downs of the market. You know the obvious must-have expenses such as food, shelter, health care, utilities and income taxes. But many essential expenses are missed: technology, property taxes, and homeowners or renter’s insurance. In addition, some expenses for enjoying retirement living will be essential expenses. — For some, it will be a club membership. — Others consider travel to see the grandchildren essential. — For those who are retiring to pursue hobbies, start-up costs may be a factor to consider. It’s up to you to define your essential expenses. The closer you are to retiring, the more accurate your list and estimated costs should be.

Turbulent times can bring turbulent markets. Many factors cause chaotic swings in the investing world including housing, political elections, and international instability. Despite the financial queasiness this can have, experts consistently have one piece of advice for investors: stay calm and stay the course. Maintaining a long-term investment strategy can help weather the storm of a volatile stock market, whereas reacting irrationally or panicking is the last thing investors should do. History tends to repeat There are a few ways to keep nerves at bay amidst a sea of daunting headlines. First, a historical review shows that market fluctuations are normal. This should serve as a comforting reminder during unstable conditions. According to Fidelity, “...while market downturns may be unsettling, history shows stocks have recovered and delivered long-term gains.” 1 While no one can predict the stock market with absolute certainty, the significant crashes of the last century all saw periods of recovery. For example, after the 2008 market crash, the recovery began almost immediately and achieved an eventual increase of 178% in 5-year returns. 2 These past events reinforce the importance of focusing on long-term financial strategies and goals, not short-term fluctuations. The markets will have bull and bear runs which need time to play out without trying to anticipate short-term trends. However, past performance is no guarantee of future results. Don’t try to catch a falling knife Another potential mistake that investors can make is to stop saving during a market downturn. A popular way to continue savings momentum when nerves are being tested is dollar-cost averaging , or in other words, investing a fixed amount on a regular schedule (e.g., per pay period) that generally results in buying more shares when prices are low and less shares when they are high. Dollar-cost averaging is a stabilizing approach. It can take away some of the fear of timing risk and become less of a system shock than lump sum investing. However, this strategy does not ensure a profit and does not protect against loss in declining markets. You need lemons to make lemonade Downturns are a perfect time to consult with a financial professional or investment advisor to review different strategies and also rebalance your portfolio. It might be time to look at investments 1 Fidelity Viewpoints. “6 Tips to Navigate Volatile Markets.” Fidelity. 6 March 2025. 2 Fidelity Viewpoints. “6 Tips to Navigate Volatile Markets.” Fidelity. 6 March 2025. that have lost value, which can potentially help manage risk exposure and provide an opportunity to reposition the portfolio for recovery. Another possibility is to consider a Roth conversion. If your plan allows for a Roth conversion - moving money from pretax dollars to Roth dollars - then a downturn could help. A conversion in a downturn might result in a lower tax bill for the same number of shares sold, and then the individual can experience the benefits of a Roth account, allowing qualified distributions of future growth to be tax free.3 Market downturns are a part of any investing lifecycle so it’s best to keep a steady hand, consult with your advisor and consider all options so you can weather through this market cycle - and the next one. Information provided herein is not, and should not be regarded as, investment advice or as a recommendation. Investing involves risk, including potential loss of principal. ________________________________________ The Gasaway Team Gasaway Investment Advisors 7110 Stadium Dr., Kalamazoo, MI, 49009 Email: info@gasawayinvestments.com Phone: (269) 324-0080 Website: www.gasawayinvestments.com This information is provided as a general guide to educate plan sponsors. It is not intended as authoritative guidance or tax/legal advice. Each plan has unique requirements, and you should consult your attorney or tax advisor for guidance on your specific situation. ©401(k) Marketing, LLC. All rights reserved. Proprietary and confidential. Do not copy or distribute without permission. ________________________________________ Content is for educational purposes only and should not be construed as a solicitation or offer to sell securities or provide investment, tax, or legal advice. Past performance is not indicative of future results. Investing involves risk, including the potential loss of principal. Always consult with a qualified financial advisor before making any investment decisions. Additional information, including management fees and expenses, is provided on our Form ADV Part 2 available upon request or at the SEC’s Investment Advisor Public Disclosure Site https://adviserinfo.sec.gov/firm/summary/123807 . 3 Fidelity Viewpoints. “6 Tips to Navigate Volatile Markets.” Fidelity. 6 March 2025.