The Latte Factor: Can Skipping Coffee Really Make You a Millionaire?

September 9, 2025

You’ve probably heard the advice: “Skip your daily latte and retire rich.” This idea, now commonly known as The Latte Factor, was popularized by author David Bach. But is skipping coffee really the secret to building wealth or just financial clickbait?


What Is the Latte Factor?

The Latte Factor refers to small, everyday purchases that add up over time. A $5 coffee might not seem like much, but spent daily, that’s around $1,825 per year. If invested with a 7% annual return over 30 years, it could grow to $172,390.


Can It Make You a Millionaire?

In short, no, not by itself. Skipping coffee won’t make you a millionaire unless you pair it with other smart money moves like investing regularly, increasing your income, and avoiding high-interest debt.


The real point of the Latte Factor isn’t about coffee. It’s about awareness of where money is going. Small, unconscious spending habits can prevent you from achieving bigger financial goals.


When It Makes Sense to Cut Back

Consider cutting out small expenses if:

  • You’re struggling to save or pay down debt
  • You're living paycheck to paycheck
  • You’re spending out of habit, not enjoyment


What Builds Real Wealth?

Skipping lattes might help, but true wealth comes from:

  • Consistent saving and investing
  • Growing your income
  • Avoiding lifestyle inflation
  • Making intentional financial choices


Final Thought

The Latte Factor is a helpful metaphor, but it is not a magic formula. It’s not about guilt; it’s about being mindful. If your coffee brings joy and fits your budget, enjoy it. Just make sure your financial habits support your long-term goals.


Sources:

1. The Latte Factor: Why you Don’t Have to Be Rich to Live Rich, by David Bach and Kohn David Mann. Copyright 2019.


All content presented is for educational purposes only and should not be construed as a solicitation or offer to sell securities or provide investment, tax, or legal advice. All examples are hypothetical, for illustrative purposes only, and are merely arithmetic calculations. They are not representative of the performance of any type of investment, security, or strategy offered by the firm. Past performance is not indicative of future results. Investing involves risk, including the potential loss of principal. Hypothetical returns do not reflect actual trading and may not be indicative of the performance of any specific investment. They are based on assumptions and estimates that may not be accurate or applicable to your individual situation. Always consult with a qualified financial advisor before making any investment decisions. Additional information, including management fees and expenses, is provided on our Form ADV Part 2 available upon request or at the SEC’s Investment Advisor Public Disclosure

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This is not an offer or a solicitation to buy or sell securities. Material is meant to provide general information and it is not to be construed as specific investment, tax or legal advice. The information has been compiled from third party sources. Keep in mind that current and historical facts may not be indicative of future results. Additional information, including management fees and expenses, is provided on our Form ADV Part 2, available upon request or at the SEC’s Investment Advisor Public Disclosure website, https://adviserinfo.sec.gov/firm/summary/123807

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